Exercise #4 Essay Example | Topics and Well Written Essays - 500 words

Exercise #4 - Essay Example The direct action approach proposed by King is considered be effective and capable of resulting in negotiations. King uses his own authority as the person who has been president of Southern Christian Leadership Conference. The size of the organisation which king heads, seeks to establish the credibility of kings authority. His audience comprises of fellow clergymen ad these people all have a previous understanding of the issues being discussed. The arguments fall into the categories of general and dismissal of evidence contexts. The general appeal is presented by his arguments and presentation of authority as leader of an organization. The presentation of various facts in a different situation indicates the dismissal of evidence. Pathos refers a figurative speech which is aimed at appealing to the emotions of the audience and it is one of the most powerful strategies of public speaking. It provides a way through which the author uses to demonstrate agreement with an underlying issues with the audience. Logos refers to the presentation of a logical argument which seeks to appeal to the understanding of the audience about a topic. The presentation of logical information which is based on facts makes the speaker to look knowledgeable on the subject under discussion. While it is a strong strategy for building credibility among the audience, many facts can confuse the audience. Ethos refers to the form of appeal which seeks to establish the authority and credibility of the author to the audience. It seeks to present the author as someone who is well qualified to speak on the topic being discussed. It is a strategy which enables the author to demonstrate the mastery of the subject. King uses logos and pathos as the two most effective strategies in persuading his audience in the letter which he has written. There are various facts which king presents within